anthem to anathema
"Indians are overly patriotic. More than necessary for their own good." That's from an international survey of patriotism. To use that, and tug at the Indian heartstrings for cheap commercial use is positively appalling. I'm talking of the latest series of adverts by mobile network giant Airtel http://www.airtel.in/jayahe/ .I hated it when they decided to precede every movie-screening in mumbai with the national song. Forced appreciation of the national anthem was never a good idea for me. I think the American national song has been grossly devalued ever since it has been rendered before every sporting event.
All that pales in comparison to the Airtel campaign. I can't think of standing up to the anthem at every single commercial break. I've been guilty of changing the channel or hitting mute, to avoid the unnessary exercise.
Shouldn't the Advertising agencies association of India be doing something about it?
posted by chandru @ 4:03 PM
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